Day: December 18, 2024

Growth of CTV In Marketing: Find Tactics That Motivate
Technology

Growth of CTV In Marketing: Find Tactics That Motivate

Connected TV advertising is a potent marketing tool in the digital age. CTV advertising allows firms to reach new audiences with its direct-to-consumer approach, precision targeting, and amazing outcomes. Insider Intelligence predicts a $5.5 billion increase in CTV ad spending in 2024. Linear TV spending is expected to fall through 2027 while CTV ad spending […]

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