A well designed flyer can be a great marketing tool for your small business to attract customers and promote your services. But it has to look good. A cluttered or poorly designed flyer gets overlooked, a clean and visually appealing design gets noticed and gets your message across. From the right fonts and colours to the essential information, everything matters in a design.
Here are 6 tips to help you create a professional looking flyer that stands out and makes an impact on your audience.
1. Know Your Target Audience
Understanding your target audience is important because it helps you tailor your content and design according to their taste. If it’s a younger audience, they might be more interested in the latest design trends. Alternatively, older audiences might prefer a cleaner and more basic look.
In either scenario, one key thing to note is that you must keep your flyer design from looking amateurish. This is a common mistake that’s made especially if you are new to designing, but fortunately, there are now various small business flyer templates online that can help you create more professionally looking flyers depending on your audience’s preferences.
2. Organize Well
Nothing looks more unprofessional than a flyer with poorly organized content. These include descriptions that are all over the place and content that is too cluttered to be legible.
A good tip to remember is that your audience will most likely not read through everything that you put. This is why you must do your best to ensure a proper flow of sentences as well as a clear purpose for each section.
3. Be Consistent With Your Theme
Regardless of the theme of your flyer, you must do your best to keep it consistent throughout. This includes the type of fonts that you use as well as the color schemes you decide to follow.
Professional designers always stress the importance of consistency, and for good reason. Without it, your design will not be visually appealing and your target audience will be easily confused about the message you are trying to deliver.
4. Ensure Correct Grammar
Although flyers will not usually have too many words, you must still ensure that each description you write is grammatically correct. One key thing to note is that typographical errors in the final print of the flyer are usually a result of not proofreading.
Although it may seem like a minor thing to some, other customers might view one or two errors as a sign of being unprofessional even for small businesses. So, always try to proofread your content once or twice before the final print to save yourself time and effort.
5. Use Legible Fonts and Combinations
Fonts may seem like a minor design element, but it’s actually much more comprehensive than you think. Although you can always just stick to the basic fonts you know, it might also do you well to look up how to pair fonts and which ones will work best for your small business. This ensures that your design is not only readable but also visually appealing.
6. Use Only High-Resolution Photos
Sometimes, the one element that makes flyers appear unprofessional is the type of images businesses choose to display. Some simply attach a screenshot of a stock photo they find online and call it a day.
To maximize the space on your flyer, try to choose only high-quality images that feature the actual products you sell. It will cost you a little extra effort, but it’s well worth your time.
You don’t even need to pay a professional photographer or rent out a studio for your photoshoot. Simply try your hand at showcasing your products by taking great pictures on your phone and seamlessly incorporate them into your design.
7. Attach Your Contact Info
If you look at any well-established business, you’ll see that they always include some form of contact information on their promotional materials. This not only helps potential customers inquire about their business, but it also makes them appear more professional and legitimate.
When designing your flyer, always dedicate a section where you list down phone numbers, email addresses, and other relevant contact information so that your potential customers can easily contact you. Not only that, but you must also ensure that the contact information you show is active and doesn’t contain any typographical errors.
Design Your Professional Flyer Today!
If you are willing to put in a little extra time and effort, you can make your flyers extra compelling and thus effective. You don’t need to add elaborate graphics or even use fancy fonts, but simply making your flyer more professional with the tips above can help you go a long way. With the right approach, your flyer can be a powerful marketing tool that leaves a lasting impression!